This looks at the social media presence of the 3 candidates competing for the Democratic nomination in Texas’ 30th Congressional district.

This is my framework and rubric for the Ad analysis long-form threads I do on Threads.

This is an analysis of the social media landscape for the Democratic primary in California’s 48th Congressional District.

This is an overview of the 4 candidates in the Democratic primary for California’s 22nd Congressional district (CA-22).

An overview of the social media landscape for the Democratic primary in Arizona’s 6th Congressional district.

This is a quick analysis of the digital political landscape on the Democratic side for the 2026 primary in Arizona’s 1st Congressional district.

It takes a brief look at each of the 10 candidates and how they are currently presenting themselves on social media.

Zohran Mamdani went from 1% chance of winning his primary to toppling the Cuomo political dynasty. His ground game did most of the lifting, but the manpower from that ground game came in large part due to his social media strategy. Here are 5 takeaways you can apply to your own primary.

Aftyn Behn achieved a historic swing in TN-07’s special election. This case study examines the role social media played in the process.

Why BlueThread Social is the political marketing agency you need to meet this moment.