You’d love a seasoned social media pro on staff, but you just don’t have the budget. Campaign funds are tight. I get it. But this training can turn an eager social media volunteer into an absolute force on Threads. I know, because I teach it personally.

I’ve been in the social media game for 16 years. I’ve seen platforms rise and fall. I weathered hundreds of algo tweaks. The principles behind the strategy I teach has gotten me through it all.

The course is 8 sessions, delivered over Zoom, and this is what we cover:

Module 1: The Political Marketing Funnel

• The 5 stages of the marketing funnel

• How each stage translates to a political campaign

• Principles of a sound and sustainable social strategy

Module 2: The Endless Idea Engine

• A framework for evaluating an idea

• A framework for developing your content pillars

• A system for building an endless idea engine

Module 3: The Long-form Thread

• How to write a scroll-stopping hook

• Creating a threads body that keeps readers engaged

• Writing a call-to-action that feeds your funnel

Module 4: The Short-form Thread

• Developing your Threads personality

• The principles of a good short-form thread

• Algorithmically-friendly copywriting frameworks

Module 5: The Threads-centric Social Strategy

• How to create for Threads and distribute everywhere

• Turning a long-form thread into a video script

• Turning a long-form thread into a carousel

Module 6: The Comment Response Protocol

• A framework for deciding if a comment is worth a response

• The 80/20 rule for comment response

• How to respond to negative, neutral, and critical comments

Module 7: The Performance Analysis Framework

• What is a Key Performance Indicator (KPI)?

• Key KPIs for each stage of the funnel

• Custom engagement metrics for measuring audience growth

Module 8: The Strategic Iteration Framework

• Signals that it’s time to try something new

• How to decide what to try

• Getting buy-in for a strategic shift amongst decision-makers
  

I’m ready to transform your social media volunteers into pros whenever you are!