Zohran Mamdani went from 1% chance of winning his primary to toppling the Cuomo political dynasty. His ground game did most of the lifting, but the manpower from that ground game came in large part due to his social media strategy. Here are 5 takeaways you can apply to your own primary.

Aftyn Behn achieved a historic swing in TN-07’s special election. This case study examines the role social media played in the process.