You know social media is important. You either have an eager volunteer ready to help out, or you’re willing to put 1-2 hours a day into DIYing your social media presence.

But you feel like it’s impossible to get consistent traction on Threads. Well, I have good news:

All you’re really missing is a proven strategy. This guidebook is that strategy.

I built this 49-page, 8-module guidebook from the notes I’ve been taking over the last 11 months as I’ve built a Congressional candidate’s Threads account from 299 to 10K followers.

While the focus is Threads, one module focuses on a strategy for repurposing your long-form threads to easily cover a presence on all relevant platforms. This is your new social media strategy.

And I personally grade every exercise to make sure you’re getting maximum value.

Here’s what we cover:

Here’s What’s Inside

Module 1: The Political Marketing Funnel

• The 5 stages of the marketing funnel

• How each stage translates to a political campaign

• Principles of a sound and sustainable social strategy

Module 2: The Endless Idea Engine

• A framework for evaluating an idea

• A framework for developing your content pillars

• A system for building an endless idea engine

Module 3: The Long-form Thread

• How to write a scroll-stopping hook

• Creating a threads body that keeps readers engaged

• Writing a call-to-action that feeds your funnel

Module 4: The Short-form Thread

• Developing your Threads personality

• The principles of a good short-form thread

• Algorithmically-friendly copywriting frameworks

Module 5: The Threads-centric Social Strategy

• How to create for Threads and distribute everywhere

• Turning a long-form thread into a video script

• Turning a long-form thread into a carousel

Module 6: The Comment Response Protocol

• A framework for deciding if a comment is worth a response

• The 80/20 rule for comment response

• How to respond to negative, neutral, and critical comments

Module 7: The Performance Analysis Framework

• What is a Key Performance Indicator (KPI)?

• Key KPIs for each stage of the funnel

• Custom engagement metrics for measuring audience growth

Module 8: The Strategic Iteration Framework

• Signals that it’s time to try something new

• How to decide what to try

• Getting buy-in for a strategic shift amongst decision-makers

Instructions for starting the workshopping portion are at the end of Module 1. I’m ready to turn you or your volunteer into a social media pro whenever you are!