Learn how to create viral long-form threads and short-form videos like a pro
These coaching tracks are designed to help candidates, interns, or volunteers learn and apply the BlueThread Social methodology to campaign content.
Digital Diagnostic - $50
Sessions: 1
The digital diagnostic is the first thing I do when I start working with any client. This track is a great option for candidates who don’t quite have the funds for a content package but would love a professional to analyze their presence and guide them in the right direction. You get:
Custom analysis for your website and each of your social channels, with one suggestion for improvement per channel
An overall SWOT analysis of your digital presence
A chance to ask any strategic questions on your mind
Social Media Volunteer + INtern Training - $297
Sessions: 7
Do you have a volunteer or intern on your team who is passionate about social media? We can turn them into an A-player that will bring massive value to your campaign AND teach them a set of skills that will be invaluable if they choose to pursue a social media/comms career. You get:
Session 1: Ideation
The characteristics of a good idea
Evaluating the quality of a source
A system for “sanity checking” info (fact-checking + cross-referencing)
Session 2: The long-form thread
The principles and psychology of hook writing
Writing a thread body with a cohesive flow
Writing a good call-to-action
Session 3: The short-form thread
What makes the short-form thread unique
Your “threads personality” and why it matters
Copywriting techniques for short-form threads
Session 4: The video script
The science of studying what works
The BTS suite of video script frameworks
Formatting for algorithmic friendliness
Session 5: Comment response protocol
How to decide when a comment is worth a response
Responding to negative comments
Responding to positive comments
Session 6: Performance Analysis
How to check metrics on each platform (and what they mean)
How to measure results with resonance in mind
Getting out of a performance slump
Session 7: Strategic Iteration
How to isolate and test variables
How to decide if you should try something new
Tips for advocating for your new idea