A fast read on your last 30 days of public content. Which platforms are active, dormant, or missing. What's genuinely working. The one structural issue holding the rest back. And one fix you can hand to a staffer this week.
No call required.
The full diagnostic. Every active platform scored against all 14 SALT criteria, with a platform-by-platform breakdown, a content gap analysis, and your priorities in order.
The foundation. We build your three Ideal Reader Personas, map your topic landscape into content buckets, set your 60/30/10 content mix, and determine your platform mix.
You also get the one foundational artifact your weakest ingredient requires: Ideal Reader Persona questionnaires, an Authority Bank, an Organizational Personality Profile, or the Three-Check Filter.
- SALT Training: You run content creation independently using the strategy we've built and the system we've taught you.
- SALT Advisory: We provide prompts and direction, you create and post, we give direct feedback on every piece.
- SALT Partnership: We handle the full cycle, from ideas to drafts to posting, with your approval built in along the way.
- SALT Training: You track and iterate using the framework and templates we've provided.
- SALT Advisory: We analyze performance monthly and guide the strategy tweaks together on your call.
- SALT Partnership: We track results and make biweekly strategic adjustments on your behalf.