PACKAGES
Custom done-for-you, done-with-you, and done-by-you packages that fit most budgets. It's easier to bring on an agency when you have a ballpark, so here's ours.
Pricing is scoped to your goals. Not sure which tier fits?
Request a free SALT audit and we'll tell you.
10,000+ votes for a first-time Congressional candidate; built on this exact system.
Packages
Digital content ecosystems for campaigns, candidates, and causes.
Most agencies make you book a call to find out what they cost. We think that's a waste of your time and ours. Here's what we charge. Everyone starts in the same place, then picks how they want to work.
Start here.
Three steps, in order. Diagnose, then build the foundation, then produce against it. Skipping ahead is how organizations end up with a lot of content and no results.
SALT Snapshot
A fast, honest read on where your digital presence stands. We review your last 30 days of public content against Specificity, Authority, Likability, and Trust.
- Ecosystem inventory: which platforms are active, dormant, or missing
- A 150 to 200 word diagnosis of the one structural issue holding you back
- One specific, no-budget fix you can hand to a staffer this week
SALT Audit
The full diagnostic. Every active platform scored against all 14 SALT criteria, with a platform-by-platform breakdown of what's working and what isn't.
- Complete ecosystem inventory across every channel
- All 14 SALT criteria scored individually
- Strongest and weakest content analysis, platform by platform
- Content gap analysis
- The primary structural issue, named directly
- Recommended priorities, in order
- Immediate fixes you can make without budget or outside help
The Audit is always its own product. It is never bundled into a retainer, because a diagnosis you didn't pay for is a diagnosis nobody reads.
Get your SALT AuditSALT Strategy
An audit tells you what's wrong. Strategy builds the foundation that fixes it.
- Three Ideal Reader Personas built out: Persuadables, Validators, Amplifiers
- Content pillars mapped into topic buckets
- Your 60/30/10 content mix
- Platform mix recommendation, including what to stop doing
Plus one foundational artifact, selected by your weakest ingredient:
- Specificity: Ideal Reader Persona questionnaires
- Authority: your Authority Bank
- Likability: your Organizational Personality Profile
- Trust: the Three-Check Filter
This is the piece most organizations skip. It's also the reason their content never compounds.
Get your SALT StrategyThen pick how you work.
Not a ladder. Three different answers to the same question: who's actually going to make the content.
SALT Training
We teach you the system. You run it.
- Live 1:1 SALT training session
- Proven tactics playbook
- Explainer docs for site, newsletter, and social
- Content workflow system
- Templates you keep
SALT Advisory
We're your strategist and editor. Your team still creates.
- Full ecosystem strategy across site, newsletter, and social
- Content prompts, up to daily
- Direct feedback on every post
- Monthly performance analysis and iteration
- Monthly strategy call
Three-month initial term, then month to month.
SALT Partnership
We handle it. You approve and join a biweekly call.
- Everything in Advisory
- Content production at an agreed monthly volume
- Platform-specific strategy for every channel
- Scheduling, publishing, and platform formatting
- Performance tracking and iteration
Three-month initial term, then month to month.
Campaigns don't work like organizations.
The timeline is fixed, the intensity climbs toward a single date, and rapid response isn't optional.
We scope campaign engagements separately, starting at $3,555/mo.
Scoped separately, on purpose.
Some work is real labor that shouldn't quietly disappear into a retainer. We scope these separately so you know what you're paying for, and so we don't quietly stop doing it.
Available with Advisory and Partnership.
- Community management
- Rapid response and real-time monitoring
- Performance and optimization reporting
- Creative direction and template production
- Video scripting and short-form packages
All of it built on this exact system.
The ones people actually ask.
What's the difference between the Snapshot and the Audit?
The Snapshot is a free look at your last 30 days: an inventory, one diagnosis, one fix. The Audit is the full diagnostic, scoring every active platform against all 14 SALT criteria with a platform-by-platform breakdown, recommended priorities, and immediate fixes. The Snapshot tells you whether something's wrong. The Audit tells you exactly what, where, and in what order to fix it.
What happens after I buy the SALT Audit?
You'll get an intake form asking for your handles, site, and anything else we need access to. Your Audit arrives as a PDF within five business days of that form coming back to us. The delivery email includes a link to book an optional 20-minute walkthrough if you want us to talk through the findings live.
Do I have to buy the Audit before Strategy or a retainer?
No. But we recommend it, and here's the honest reason: we build strategy against what we find, and finding it properly takes a real diagnostic. Organizations who skip the Audit usually spend the first month of a retainer paying us to do one anyway.
Can I switch between Training, Advisory, and Partnership?
Yes, in any direction. They're three ways of working, not three rungs. Teams often start with Advisory and move to Partnership when a campaign season hits, or move from Partnership to Advisory once their internal person is trained up. Switching takes effect the following month.
Is there a minimum commitment?
Advisory and Partnership both run a three-month initial term, then continue month to month with 30 days' notice. Three months is the shortest window where the work is fair to judge. Anything shorter and you're evaluating a system that hasn't finished being built. Training, the Audit, and Strategy are one-time purchases with no commitment attached.
We don't fit any of these.
Then we'll scope it. Ballot initiatives, coalition work, launches, rebrands, and anything with an unusual timeline get custom proposals. Start with the free Snapshot and tell us what you're actually dealing with.
Ready?
Start with the free Snapshot. Actionable advice either way, whether we end up working together or not.
Request your free SALT Snapshot