Help Voters Realize Your Competence
Bluethread Social helps candidates and sitting politicians develop a reputation of authentic compassion and competence in the minds of voters.
THE PROBLEM
Voters Think Politicians Are Full Of It
They're scared, and it's because so few politicians build a digital presence to counteract that narrative. The only thing that calms that anxiety is competency.
There are over 10,000 of you, and those who actually care about policy get lost amongst the politicians manufacturing outrage for attention. We have a system for breaking through without resorting to that.
The Counter to BullSh*T is competence
SALT is a political marketing strategy that uses digital content to make the right people realize you're the most competent person for the job.
SPECIFICITY
WHO YOU REACH
AUTHORITY
WHY THEY LISTEN
LIKABILITY
WHAT’S MAGNETIC
Explore The Full SALT Method →
TRUST
WHY YOU’RE GENUINE
A content strategy battle-tested over 16 years of our founder's work with mission-driven organizations. Psychological principles from corporate marketing, customized for the advocacy space.
HOW WE MAKE YOU MAGNETIC
Define your Ideal Reader Personas — Persuadables, Validators, Amplifiers.
Map your topic landscape into content buckets.
Determine your platform mix.
Build an idea engine that never dries up.
Develop your content mix with the 60/30/10 formula.
Create and post content on the agreed frequency.
Track results and make data-based iterations.
See Our Full Process →
The Results To Back
10,000+
votes from zero name recognition
1K → 8k
299 → 11k
Threads followers in 13 months
a second candidate, 3M+ views in 90 days
We can do the same for you, whether you're an upcoming candidate or a sitting politician.
A mighty team of two, obsessed with the digital advocacy space.
WHY TRUST US
Brett Pucino
A ghostwriter for 16 years in the B2B space before doing digital comms for a Congressional campaign in April 2025. That's when he realized working toward a mission that can actually change the country beats creating shareholder value. His algorithmic obsession, especially with Threads, is hard to match.
Katie Burke
Over a decade working with non-profits, membership associations, and ballot-initiative organizations on their digital and traditional comms. An efficient operational mind who knows what's valuable for achieving objectives—and what's an irrelevant time-suck.
Leave a Lasting Impression in the Minds of Voters
Book a discovery call and you'll get a free SALT audit on your entire digital content ecosystem.