Establish Your Organization as a Leader
We help you build a digital content ecosystem that generates attention at scale and converts it into donors, volunteers, and advocates for your organization.
THE CHALLENGE
The Digital Advocacy Space is Crowded
Thousands of organizations like yours are cranking out content every day, all competing for algorithmic attention from the people who drive discourse on your issue.
But social strategy is just one hat you wear as a comms director — and breaking through is rare unless you're obsessed with making it happen. That's where we come in.
SALT will help you build a crowd around you.
SPECIFICITY
WHO YOU REACH
AUTHORITY
WHY THEY LISTEN
LIKABILITY
WHAT’S MAGNETIC
Explore The Full SALT Method →
TRUST
WHY YOU’RE GENUINE
A content strategy battle-tested over 16 years of our founder's work with mission-driven organizations. Psychological principles from corporate marketing, customized for the advocacy space.
SALT at Work
10,000+
votes for a first-time candidate
299 → 11k
Threads followers, 10M+ views
3m+
views in 90 days, one client
HOW IT WORKS
Define your Ideal Reader Personas — Persuadables, Validators, Amplifiers.
Map your topic landscape into content buckets.
Determine your platform mix.
Build an idea engine that never dries up.
Develop your content mix with the 60/30/10 formula.
Create and post content on the agreed frequency.
Track results and make data-based iterations.
See Our Full Process →
A mighty team of two, obsessed with the digital advocacy space.
WHY TRUST US
Brett Pucino
A ghostwriter for 16 years in the B2B space before doing digital comms for a Congressional campaign in April 2025. That's when he realized working toward a mission that can actually change the country beats creating shareholder value. His algorithmic obsession, especially with Threads, is hard to match.
Katie Burke
Over a decade working with non-profits, membership associations, and ballot-initiative organizations on their digital and traditional comms. An efficient operational mind who knows what's valuable for achieving objectives—and what's an irrelevant time-suck.
Sign up for a free digital ecosystem audit
We treat it like a paid offering: a review of your last 20 posts per platform, your website's content mines, and specific suggestions to fix what's not working.