Digital Comms Has Never Been More Important
Bluethread Social exists because there's a massive gap between how politicians and advocacy orgs show up online, and their understanding of just how powerful digital comms can be.
Founded November 2025, with a lofty vision: help politicians and advocacy organizations achieve their missions and make the world a better place in the process.
A LITTLE MORE ABOUT US
Bluethread Social is a mighty team of two. We came together because of, amongst many other things, our shared passion for politics — and a belief that competent, values-driven communication can help restore trust in how people see politics and public service.
Brett Pucino
A ghostwriter for 16 years in the B2B space before doing digital comms for a Congressional campaign in April 2025. That's when he realized working toward a mission that can actually change the country beats creating shareholder value. His algorithmic obsession, especially with Threads, is hard to match.
Katie Burke
Over a decade working with non-profits, membership associations, and ballot-initiative organizations on their digital and traditional comms. An efficient operational mind who knows what's valuable for achieving objectives—and what's an irrelevant time-suck.
28 Years Combined
helping mission-driven organizations, politicians, non-profits, and membership associations build digital content ecosystems that generate sustained influence at scale.
HOW WE WORK
SALT — Specificity, Authority, Likability, Trust
The components were born from an obsessive study of Robert Cialdini's psychological factors of influence.
The branding was born from our obsession with competitive cooking shows.
We approach content strategy like chefs composing a signature dish, and SALT is the ultimate flavor enhancer sprinkled on every piece of content.
LEARN MORE ABOUT THE METHOD
SEE OUR BTS PROCESS
SEE SALT IN ACTION
Free audit of your entire digital content ecosystem; actionable advice, regardless of whether we work together.